
BREWING UP A MENU
VAN DYKE LA
INTRO
Van Dyke Coffee Roaster is a cafe in the heart of Orange County, CA that was preparing to boldly launch another location in Los Angeles.
This role involved creating a menu that enticed customers with Van Dyke LA's specialty drinks while propelling the location's new brand.
BEHIND THE MENU
Refined. Authentic. Warm.
These three words were the framework behind Van Dyke LA's vision and brand.
The goal was to deliver the refined experience of the cafe, to present an authentic snapshot of Van Dyke's drinks, and to warmly greet customers into the cafe.
And, it all starts with the menu.



REFLECTION
Taste Test!
Reaching a Vision
People often come into a project with different visions. So, it's vital to collaborate in order to reach a common ground.
Communicating with Stakeholders
Stakeholders play a vital role in business. As designers, it's important to meet them where they're at.
Building from the Ground Up
New businesses don't have an existing workflows. This role involved learning to build new rhythms to prepare for the future.